From the administrators' statement

Diamond Shortbreak Holidays Ltd (“Company”)or (“Diamond”) was launched on 1* June 1998 by Kevin Riley, as a tour operator specialising in UK Coach holidays sold through Reader Offers in Regional Newspapers. This market place was based on Tour Operators utilising unsold space in newspapers and, instead of paying for the space, paying commission to the newspapers based on a percentage of sales. Thus marketing costs were de-risked for the Tour Operator and Newspapers enjoyed a marginal costing opportunity to monetise their unsold space.

Since then the business has continued to add new brands and products.

In 2002 the Company took their first River Cruise charter, aboard the Lady Anne, and River Cruising has since developed into the Company's largest single product range, sold under The River Cruise Line brand.

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Diamond Shortbreak Holidays Limited (03546467)

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