Rococo Chocolates Ltd (03401779): administration
- Status
- Administration ended
- Administration began
- 2019-05-23
- Administrators' firm
- BDO
- Incorporated
- 1997-07-10
- Location
- Liverpool
- Industry
- 10821 Manufacture of cocoa and chocolate confectionery
Why it went into administration
- Funding withdrawn / unable to refinance
- Creditor pressure / legal action
- Competition / price pressure
From the administrators' statement
The Rococo brand was founded in 1938 by Chantal Coady OBE (“CC”). CC operated as a sole trader for 15 years and in 1998, CC and James Booth (“JB”) established a Partnership. The Company was incorporated on 10 July 1997 but remained dormant until the Partnership transferred its business and assets in 2003. Dormant accounts were filed between 1997 and 2003.
The Company’s principal activity was a premium brand chocolatier and sold chocolates in the United Kingdom and internationally through retail, online and wholesale operations. The Company also offered chocolate making experiences and generated revenue through pop-up stalls.
Broadly, the Company’s revenue streams were retail (50%), wholesale (40%) and online (10%). The Company sold its wholesale products to a number of high-end retailers such as Selfridges, Liberty London and Harvey Nichols.
Administrators' statement of proposals (2019-07-31) · Companies House register