Birley's Limited (03333890): administration
- Status
- Administration ended
- Administration began
- 2020-11-30
- Administrators' firm
- Kallis & Company
- Formerly
- Parbest (UK) Limited
- Incorporated
- 1997-03-14
- Location
- London
- Industry
- 56210 Event catering activities
Why it went into administration
- COVID-19
- Competition / price pressure
From the administrators' statement
Creditors should note that, unless otherwise stated, this section of my proposals has been prepared based on information provided to me by the director of the Company and not from my personal knowledge as Administrator.
Birley’s Sandwiches was founded by Robin Birley and started trading as a brand in 1981 in the City of London. The brand is recognised as a market leader within its sector. The Company's ethos was to not pre-package sandwiches or salads but rather to wait for the customer to tell them what they wanted and this was freshly prepared accordingly.
It’s an approach that has seen the Birley network of highly individual stores continue to expand as word of the Company’s top-quality food and the professionalism of the teams spread. It’s also ensured that the Company won steadfastly loyal customers, as well as many accolades and awards including the British Sandwich Association’s Specialist Sandwich Bar Chain of the Year not just once, but four times.
Administrators' statement of proposals (2021-01-18) · Companies House register