Parfums Bleu Limited (02985065): administration
- Status
- Administration ended
- Administration began
- 2019-11-14
- Administrators
- Marco Piacquadio, Julie Anne Palmer
- Administrators' firm
- Begbies Traynor
- Incorporated
- 1994-10-26
- Location
- Milton Keynes
- Industry
- 20420 Manufacture of perfumes and toilet preparations
Why it went into administration
- Property / lease costs
- Supply chain disruption
- Creditor pressure / legal action
From the administrators' statement
The Company was incorporated by its Directors on 26 October 1994 for the purpose of manufacturing and selling a variety of cosmetic and toiletry products Worldwide. On 26 May 1995 the Company purchased the men's fragrance brand Blue Stratos from Proctor & Gamble along with the intellectual property rights to manufacture and sell the product globaily (with the exception of parts of Central and South America, Australia and New Zealand).
The Company initially traded well and the Directors were keen to expand the business. Further acquisitions were made in May 1997 when the Company purchased the Australian and New Zealand trademark for Blue Stratos and established Parfums Bleu Australia PTY Ltd to distribute it. A highly attractive offer was latterly received in respect of the Australian and New Zealand trade marks and these were subsequently sold to the Company's local distributor in May 2006. Similarly, an offer of €200,000 00 for the Company's rights to sell in Belgium, Netherlands and Luxemburg was received from the Remark Groep and this sale completed in December 2007 The Company had previously purchased the trade mark for English Blazer Gold and Classic Gold from Yardley in May 1999, however, the Indian and Middle Eastern rights for these were sold in November 2011, May 2012 and March 2017 along with the Company's Blue Stratos rights in West Africa which were sold in June 2009. These again were very attractive deals which it was considered would provide a large injection of funds to enable the Company to grow its remaining territories, thereby ensuring its success.
Whilst the majority of the Company's trade marks and intellectual property rights had been sold, the Directors were mindful that the Canadian market had previously been highly lucrative and, in November 2018, the Company managed to register the Blue Stratos rights for the whole of Canada.
Administrators' statement of proposals (2020-01-08) · Companies House register