Ma-Shell (Motor Cycles) Limited (01412595): administration
- Status
- Administration ended
- Administration began
- 2024-07-22
- Administrators
- Andrew Turpin, Matthew Douglas Hardy
- Administrators' firm
- Quantuma
- Incorporated
- 1979-02-01
- Location
- Birmingham
- Industry
- 45400 Sale, maintenance and repair of motorcycles and related parts and accessories
Why it went into administration
- COVID-19
- Weak consumer demand
- Sustained trading losses
From the administrators' statement
Creditors should note that, unless otherwise stated, this section of the proposals has been prepared based on information provided by the Board of Directors ("the Board") of the Company and not from our personal knowledge as Administrators.
The Company was incorporated in February 1979 and had traded from the West Midlands since 1984. The business, based in Halesowen, sold a range of new and used motorcycles and accessories and traded under the name “Streetbike”. The Company was a main agent for Triumph Motorcycles, Suzuki Motorcycles and Zero Motorcycles and also had previously been a main agent for Yamaha Motorcycles, Since 2015 the Company had traded from leasehold premises at 91-107 Dudley Road, Halesowen, West Midlands B63 3NS which comprised a showroom together with a workshop offering servicing and MOT facilities.
The Company had traded profitably for many years and had invested heavily in the development of its trading site. In addition to selling established and well known motorcycle brands, the Company also expanded into the sale of electric motorcycles and became a main agent for Zero Motorcycles Inc.
Administrators' statement of proposals (2024-09-18) · Companies House register