# Bounty JOY Limited (12979751)

> Why UK company 12979751 went into administration, from the administrators' statement filed at Companies House, by companydig. Interactive version: https://companydig.co.uk/company/12979751

- **Status:** Administration ended
- **Administration began:** 2022-11-29
- **Administrators:** Ryan Michael Davies, Neil John Mather
- **Administrators' firm:** Moore Kingston Smith & Partners
- **Incorporated:** 2020-10-28
- **Location:** London
- **Industry:** 74909 Other professional, scientific and technical activities n.e.c.

## Why it went into administration

- COVID-19
- Sustained trading losses

## From the administrators' statement

The Company was incorporated on 28 October 2020 as a wholly owned subsidiary of Joy Memories, Inc (a US corporation). The Company operated two distinctively separate businesses, providing the following services:

• Provision of bedside, hospital-based photography to new and soon-to-be parents via contracts with numerous hospitals across the UK (“the portrait business”); and

• Multi-channel marketing and product sampling activities aimed at the UK pregnancy and post-natal market with a mainly business-to-business (“B2B”) element.

Statement of proposals: https://find-and-update.company-information.service.gov.uk/company/12979751/filing-history/MzM2MTQ4OTM1NGFkaXF6a2N4/document?format=pdf&download=0
Companies House register: https://find-and-update.company-information.service.gov.uk/company/12979751

Contains public sector information from Companies House, licensed under the Open Government Licence v3.0.