# Village Super Ltd (12939614)

> Why UK company 12939614 went into administration, from the administrators' statement filed at Companies House, by companydig. Interactive version: https://companydig.co.uk/company/12939614

- **Status:** In administration
- **Administration began:** 2025-07-22
- **Administrators:** Andrew Ryder
- **Administrators' firm:** JT Maxwell
- **Incorporated:** 2020-10-09
- **Location:** Hollinwood
- **Industry:** 47290 Other retail sale of food in specialised stores

## Why it went into administration

- Weak consumer demand
- Cash flow / liquidity pressure
- Loss of key people

## From the administrators' statement

The Company was incorporated on 09 October 2020 and commenced trading in July 2021 as a Chinese supermarket. | am advised that significant costs were incurrent in fitting out the shop, which were funded by the director personally and from intercompany loans. The Director has advised that he brought in an experienced CEO so he could take a step back and concentrate on his other business.

In July 2023 the CEO left and the Director had to then get more involved with the day to day management of the company. | am advised that it became apparent that products were priced incorrectly and a full restock would be required. This had a significant impact on cash flow and the Director had to make a number of changes in an effort to turn the Company’s fortunes around.

While the supermarket had been restocked with new product, footfall did not increase to a level that was sufficient. Further monies were loaned from a connected business to support trading.

Statement of proposals: https://find-and-update.company-information.service.gov.uk/company/12939614/filing-history/MzQ3NjQwNzQ3M2FkaXF6a2N4/document?format=pdf&download=0
Companies House register: https://find-and-update.company-information.service.gov.uk/company/12939614

Contains public sector information from Companies House, licensed under the Open Government Licence v3.0.