# Habitual Health Ltd (12193474)

> Why UK company 12193474 went into administration, from the administrators' statement filed at Companies House, by companydig. Interactive version: https://companydig.co.uk/company/12193474

- **Status:** Administration ended
- **Administration began:** 2024-03-22
- **Administrators:** Cameron Gunn, Mark Supperstone
- **Administrators' firm:** FRP Advisory
- **Formerly:** Ceres Health Ltd
- **Incorporated:** 2019-09-06
- **Location:** London
- **Industry:** 86900 Other human health activities

## Why it went into administration

- Sustained trading losses
- Competition / price pressure

## From the administrators' statement

Background (Based upon information provided by the Company’s directors)

Habitual Health Limited (the “Company”) was formed in September 2019 from leasehold premises in London and operated as an e-commerce retailer of low-calorie meal replacements accompanied by app-based behavioural change programmes, with a view to using psychology and science-backed methods to help patients lose weight long-term. The Company developed weight-loss programs to work alongside a digital companion app to track behavioural changes and offer a real-life reward and point-building system to encourage repeat use.

The Company was funded by equity and debt investment and funding from the directors, however the business had never been profitable so required ongoing funding to continue operations.

Statement of proposals: https://find-and-update.company-information.service.gov.uk/company/12193474/filing-history/MzQxNjQ5OTI3MWFkaXF6a2N4/document?format=pdf&download=0
Companies House register: https://find-and-update.company-information.service.gov.uk/company/12193474

Contains public sector information from Companies House, licensed under the Open Government Licence v3.0.