# IWL Realisations 2023 Ltd (11962549)

> Why UK company 11962549 went into administration, from the administrators' statement filed at Companies House, by companydig. Interactive version: https://companydig.co.uk/company/11962549

- **Status:** Administration ended
- **Administration began:** 2023-07-05
- **Administrators:** William Innes, Rebecca Makaruk
- **Administrators' firm:** Kroll
- **Formerly:** Ideal World Ltd; Brandchests Ltd
- **Incorporated:** 2019-04-25
- **Location:** Manchester
- **Industry:** 47910 Retail sale via mail order houses or via Internet

## Why it went into administration

- Cash flow / liquidity pressure
- Sustained trading losses

## From the administrators' statement

Statutory information on the Company is included at Appendix 1.

The Company was incorporated on 25 April 2019 under company registration number 11962549. The Company operated as a leading multi-channel home shopping retailer in the UK.

The Company's trading premises and registered office address was Ideal Home House, Newark Road, Peterborough, PE1 5WG.

Statement of proposals: https://find-and-update.company-information.service.gov.uk/company/11962549/filing-history/MzM5MTMyNjM3NmFkaXF6a2N4/document?format=pdf&download=0
Companies House register: https://find-and-update.company-information.service.gov.uk/company/11962549

Contains public sector information from Companies House, licensed under the Open Government Licence v3.0.