# Freedog Ltd (09319623)

> Why UK company 09319623 went into administration, from the administrators' statement filed at Companies House, by companydig. Interactive version: https://companydig.co.uk/company/09319623

- **Status:** Administration ended
- **Administration began:** 2018-11-13
- **Administrators' firm:** Begbies Traynor
- **Formerly:** Alfa Bounce Limited
- **Incorporated:** 2014-11-19
- **Location:** Bath
- **Industry:** 93290 Other amusement and recreation activities n.e.c.

## Why it went into administration

- Competition / price pressure

## From the administrators' statement

The Company was incorporated in November 2014 with the aim of being a provider of urban activities anchored around high quality trampoline equipment from city centre sites in Swindon and Bristol. Following significant private investment the Swindon site opened in July 2015. The site in Bristol opened in May 2016.

Trade in both parks was encouraging but a competitor park opened in a public sports/leisure facility in Swindon in the first half of 2016. This had an adverse effect on turnover and to combat this it was decided that the Swindon site would be upgraded to include a parkour facility, climbing wail, pizzeria and VIP area.

Bristol continued to trade profitably but the further investment in Swindon placed a strain on cash flow and left little funds for the marketing of both sites. Despite this the Company continued to receive the

Statement of proposals: https://find-and-update.company-information.service.gov.uk/company/09319623/filing-history/MzIyMTI0NTAyNGFkaXF6a2N4/document?format=pdf&download=0
Companies House register: https://find-and-update.company-information.service.gov.uk/company/09319623

Contains public sector information from Companies House, licensed under the Open Government Licence v3.0.