# Fanlogic Limited (09174029)

> Why UK company 09174029 went into administration, from the administrators' statement filed at Companies House, by companydig. Interactive version: https://companydig.co.uk/company/09174029

- **Status:** Administration ended
- **Administration began:** 2017-05-26
- **Administrators:** Graham Stuart Wolloff, Liam Alexander Short
- **Administrators' firm:** KRE Corporate Recovery
- **Formerly:** Fanlogic.Com Limited
- **Incorporated:** 2014-08-13
- **Location:** Loughborough
- **Industry:** 63990 Other information service activities n.e.c.

## From the administrators' statement

The company was incorporated on 13th August 2014 and commenced trading in June 2015 to commercialise intellectual property created by the directors. This was initially part funded through the predecessor company Pavilion Sport Limited (‘PSL’). Assignment of all IP rights to the company took place on 31st May 2015.

The business rationale was that there is a significant and increasing demand for consumer profiling so that companies can better market their products. !n 2015, over 50% of total marketing spend in the UK (£8.2bn) was digital, (through new digital channels using profiling). “Fans” of sport, music and leisure activities are much more likely to open marketing messages if they are “endorsed” or come from the subject of their “fandom’. It was perceived that sports and music businesses were restricted in interacting with their fans in a digital fashion because they do not generally have enough fans on their own, they do not have profiles on them and they do not have a platform or the experience to attract brands. Therefore, by amalgamating the fans of as many fan groupings as possible, FanLogic aimed to create a new media platform for advertisers of sufficient size and scale to interest them globally.

Before commencement of trade in June 2015, considerable market research was conducted to determine whether this proposition was attractive to brands and importantly that organisations with fans could see the financial opportunity in the company’s offering.

Statement of proposals: https://find-and-update.company-information.service.gov.uk/company/09174029/filing-history/MzE4MTUxNTYxOGFkaXF6a2N4/document?format=pdf&download=0
Companies House register: https://find-and-update.company-information.service.gov.uk/company/09174029

Contains public sector information from Companies House, licensed under the Open Government Licence v3.0.