# Dead Happy Limited (08624700)

> Why UK company 08624700 went into administration, from the administrators' statement filed at Companies House, by companydig. Interactive version: https://companydig.co.uk/company/08624700

- **Status:** Administration ended
- **Administration began:** 2024-06-24
- **Administrators:** Adam Henry Stephens, Kevin Ley
- **Administrators' firm:** Evelyn Partners
- **Incorporated:** 2013-07-25
- **Location:** London
- **Industry:** 66220 Activities of insurance agents and brokers

## Why it went into administration

- Regulatory change or action

## From the administrators' statement

Dead Happy was a Life insurance broker, offering policies directly to consumers. Andy Knott founded the Company in 2013 with the aim of providing more personal, tailored and flexible life insurance than the ‘one-size fits all’ products otherwise available to consumers.

It became a Financial Conduct Authority (FCA) regulated entity and, until March 2024, offered two products, the Roller and the Leveller. The Roller was Dead Happy Limited's unique product offering, available directly to consumers via its website, whereas the Leveller was a traditional term life insurance product, available via MoneySupermarket.com.

Until November 2022, Dead Happy was insured and re-insured by Covea and General Re Corporation, respectively, under which approximately 18,000 policies were written. Subsequently, it was insured and re-insured by Shepherds and Pac Re, writing approximately a further 7,000 policies.

Statement of proposals: https://find-and-update.company-information.service.gov.uk/company/08624700/filing-history/MzQzMjUxNDg4MmFkaXF6a2N4/document?format=pdf&download=0
Companies House register: https://find-and-update.company-information.service.gov.uk/company/08624700

Contains public sector information from Companies House, licensed under the Open Government Licence v3.0.