# Pure H Loyalty Realisations Limited (08384690)

> Why UK company 08384690 went into administration, from the administrators' statement filed at Companies House, by companydig. Interactive version: https://companydig.co.uk/company/08384690

- **Status:** Administration ended
- **Administration began:** 2019-01-16
- **Administrators:** David John Pike, Neil David Gostelow, William James Wright
- **Administrators' firm:** KPMG
- **Formerly:** Pure HMV Loyalty Limited; Pure Loyalty Limited; HUK44 Limited
- **Incorporated:** 2013-02-01
- **Location:** London
- **Industry:** 94990 Activities of other membership organisations n.e.c.

## Why it went into administration

- Sustained trading losses

## From the administrators' statement

HMV was founded in 1921 and sold a range of products including audio books, CDs, DVDs, video games, as well as an increasing range of movie, television and music merchandise.

The HMV business was purchased out of administration on 5 April 2013 by Retail and Ecommerce, both newly incorporated entities, financed by the Hilco Group and later supplemented by PNC in respect of additional working capital facilities. The Company was a special purpose vehicle set up to house the HMV loyalty card scheme as part of this transaction.

The Company was incorporated on 1 February 2013, changing its name to Pure Loyalty Limited on 8 August 2013, with a further name change to Pure HMV Loyalty Limited on 18 September 2013. It operated out of Retail and Ecommerce’s head office in London and finance function in Solihull.

Statement of proposals: https://find-and-update.company-information.service.gov.uk/company/08384690/filing-history/MzIzMDM2MzM2MmFkaXF6a2N4/document?format=pdf&download=0
Companies House register: https://find-and-update.company-information.service.gov.uk/company/08384690

Contains public sector information from Companies House, licensed under the Open Government Licence v3.0.