# Front UP Retail Limited (07997640)

> Why UK company 07997640 went into administration, from the administrators' statement filed at Companies House, by companydig. Interactive version: https://companydig.co.uk/company/07997640

- **Status:** Administration ended
- **Administration began:** 2014-09-01
- **Administrators:** Matthew Douglas Hardy, Andrew Turpin
- **Administrators' firm:** Quantuma
- **Incorporated:** 2012-03-20
- **Location:** Birmingham
- **Industry:** 46420 Wholesale of clothing and footwear

## Why it went into administration

- Sustained trading losses

## From the administrators' statement

The Business was established tn 2005 with the Company being incorporated in 2012 and tt is a British, rugby inspired fashion label for men The brand itself had from the first attracted backing from professiona! players and a team of experienced retailers

For almost 10 years, the Company has sold tts unique brand of sportswear via “PopUp” stores in places such as Covent Garden, London, and also in concession shops in some of the country's largest department stores

With sales and reputation increasing, in 2010, the Company became one of the official merchandisers for the international renowned Middlesex Sevens Rugby Tournament The founders realtsed that investment was required to ensure that the Company could continue to grow and in 2012, funding was secured via Crowdcube, which is an equity-based crowd funding platform that offers people equity in unlisted UK registered businesses in exchange for their investment

Statement of proposals: https://find-and-update.company-information.service.gov.uk/company/07997640/filing-history/MzEwNzIzNTM1NGFkaXF6a2N4/document?format=pdf&download=0
Companies House register: https://find-and-update.company-information.service.gov.uk/company/07997640

Contains public sector information from Companies House, licensed under the Open Government Licence v3.0.