# Playrcart Limited (07773640)

> Why UK company 07773640 went into administration, from the administrators' statement filed at Companies House, by companydig. Interactive version: https://companydig.co.uk/company/07773640

- **Status:** Administration ended
- **Administration began:** 2024-02-07
- **Administrators:** Hugh Francis Jesseman, William Antony Batty
- **Administrators' firm:** Antony Batty
- **Incorporated:** 2011-09-14
- **Location:** London
- **Industry:** 62011 Ready-made interactive leisure and entertainment software development

## Why it went into administration

- HMRC / tax arrears
- Property / lease costs

## From the administrators' statement

Creditors should note that, unless otherwise stated, this section of my proposals has been prepared based on information provided to me by the directors of the Company and not from my personal knowledge as Administrator.

Playrcart Limited has been an innovative company in the AdTech industry. It was founded in September 2011 by Glen Dormieux (“GD”) with an ambitious vision to allow consumers to complete purchases within adverts/videos online. GD initially raised development capital through Crowdcube and friends & family in 2014, resulting in the first prototype. This solution attracted a major international publisher to trial the technology in Latin America. Early success and growing metrics caught the attention of Telefonica S.A. enabling Playrcart to join their UK Wayra accelerator scheme in 2017. GD developed the software together with Richard Mason, an experienced IT professional with a background in eCommerce. They continued to develop the technology over the following years, pivoting towards a software which was compatible with most ad formats/sizes. Playrcart launched Proof of Concept (“POC”) campaigns from January 2021 onwards. Concurrently, GD also pursued an Intellectual Property (“IP”) strategy to patent this innovative technology in the major jurisdictions throughout the world — which, to date, has resulted in three granted patents, two in the US and one in South Africa.

Playrcart were invited to pitch and subsequently won the Inaugural Global Award for Charity Innovation at the Relmagining Fundraising global call event hosted by UNICEF and other major NonGovernmental Organisation (“NGO”) charities.

Statement of proposals: https://find-and-update.company-information.service.gov.uk/company/07773640/filing-history/MzQxMjc2NTkzNGFkaXF6a2N4/document?format=pdf&download=0
Companies House register: https://find-and-update.company-information.service.gov.uk/company/07773640

Contains public sector information from Companies House, licensed under the Open Government Licence v3.0.