# Chromativity Limited (07655338)

> Why UK company 07655338 went into administration, from the administrators' statement filed at Companies House, by companydig. Interactive version: https://companydig.co.uk/company/07655338

- **Status:** Administration ended
- **Administration began:** 2013-02-19
- **Administrators' firm:** Wherry Associates
- **Incorporated:** 2011-06-02
- **Location:** London
- **Industry:** 62090 Other information technology service activities

## Why it went into administration

- Loss of a key customer, supplier or contract

## From the administrators' statement

The Company was incorporated on 2 June 2011 and commenced trading shortly after 8 March 2012 following its acquisition of the business and assets of Lightning Fish Games Limited (“LFG’) from its administrators, Richard Toone and Kevin Murphy

We understand that the Company has been experiencing financial difficulties since its acquisition of the business and assets of LFG and the directors attribute these difficulties to the following

The Adidas miCoach project which was assigned to the Company from LFG following its administration did not become as successful as was anticipated This was mainly attributable to the downturn tn the market for console games distributed on disk throughout 2012 but also due to the lack of sufficient marketing focus by the project’s publisher resulting in the expected additional work for Downloadable and PC versions failing to materialise The Company owe THQ Inc, the original publisher of Adidas miCoach approximately £185,000

Statement of proposals: https://find-and-update.company-information.service.gov.uk/company/07655338/filing-history/MzA3NzE5OTIxOGFkaXF6a2N4/document?format=pdf&download=0
Companies House register: https://find-and-update.company-information.service.gov.uk/company/07655338

Contains public sector information from Companies House, licensed under the Open Government Licence v3.0.