# 07446749 Ltd (07446749)

> Why UK company 07446749 went into administration, from the administrators' statement filed at Companies House, by companydig. Interactive version: https://companydig.co.uk/company/07446749

- **Status:** Administration ended
- **Administration began:** 2018-12-17
- **Formerly:** Blippar.Com Ltd
- **Incorporated:** 2010-11-22
- **Location:** London
- **Industry:** 62090 Other information technology service activities

## Why it went into administration

- Creditor pressure / legal action
- Parent or group failure
- Over-expansion / investment not recovered
- Competition / price pressure

## From the administrators' statement

3.1 The business was incorporated on 22 November 2010 and specialised in the field of augmented reality (“AR”) and computer vision (“CV”). In essence, augmented reality is the projection of animated images in real time via the camera in a mobile phone. These images can be a range of different things, alternating from cartoons to virtual experiences to proximity marketing.

3.2 The Company’s principle activity was the provision of technology products and tools which harness AR, CV and artificial intelligence for a number of sectors including advertising, enterprise functions and fintech. The Company has six wholly-owned subsidiaries and 2 partly owned subsidiaries, collectively referred to as (“the Group”), which are based in a number of jurisdictions Worldwide.

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Statement of proposals: https://find-and-update.company-information.service.gov.uk/company/07446749/filing-history/MzIyNzMwNjg4N2FkaXF6a2N4/document?format=pdf&download=0
Companies House register: https://find-and-update.company-information.service.gov.uk/company/07446749

Contains public sector information from Companies House, licensed under the Open Government Licence v3.0.