# Fitzrovia Designs Ltd (07367727)

> Why UK company 07367727 went into administration, from the administrators' statement filed at Companies House, by companydig. Interactive version: https://companydig.co.uk/company/07367727

- **Status:** Administration ended
- **Administration began:** 2013-05-23
- **Administrators' firm:** Leonard Curtis
- **Incorporated:** 2010-09-07
- **Location:** London
- **Industry:** 46410 Wholesale of textiles

## Why it went into administration

- Funding withdrawn / unable to refinance
- Creditor pressure / legal action
- Competition / price pressure

## From the administrators' statement

The Company was incorporated on 7 September 2010 and commenced to trade immediately The Company latterly traded from leasehold premises at Suite 306 New Loom House, 101 Back Church Lane, London E1 1LU and Suites 4 & 5, Second Floor, Trident House, 38-44 Victona Road, Farnborough, Hampshire GU14 7PG The pnncipal trading activity was the wholesale of fashion accessories

The Company started trading by purchasing the licence of the Mischa Barton brand for approximately $200,000 from RI2K Limited, a company associated by way of common directorship and shareholding This purchase also included the transfer of staff from RI2K Limited The UK nghts associated with the Mischa Barton brand are owned by Mania Incorporated, a US based company RI2K Limited had previously entered into an agreement with Mania Incorporated for the use of this brand wia the agents,

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Statement of proposals: https://find-and-update.company-information.service.gov.uk/company/07367727/filing-history/MzA4MDgzNjg0OWFkaXF6a2N4/document?format=pdf&download=0
Companies House register: https://find-and-update.company-information.service.gov.uk/company/07367727

Contains public sector information from Companies House, licensed under the Open Government Licence v3.0.