# Customer Club Limited (06971953)

> Why UK company 06971953 went into administration, from the administrators' statement filed at Companies House, by companydig. Interactive version: https://companydig.co.uk/company/06971953

- **Status:** Administration ended
- **Administration began:** 2014-02-04
- **Administrators' firm:** Grant Thornton
- **Formerly:** Direct Trade Ltd
- **Incorporated:** 2009-07-24
- **Location:** London
- **Industry:** 63110 Data processing, hosting and related activities

## Why it went into administration

- Sustained trading losses

## From the administrators' statement

The Company commenced trading in 2009 and acted as an agent for its parent company, The Marketing Innovation Group Limited

The business was supported financially by Filefigure from early on in its trading

The business of the Company operates with 2 types of data pools The first is client related data, where data ts hosted and processed on behalf of clients This data is not owned by the Company, and must be passed back or destroyed at the end of a specific project or working relationship The second ts data which belongs to the Company This ts data that has been acquired over time The Company ts the data controller and uses this data to deliver marketing programmes on behalf of clients such as Iceland Foods Limited and Arco Limited The Company has entered into contracts with only three of its chents The remainder of clrents require the Company to carry out work for them on a monthly basis, and this generates a steady monthly income Some of these clients also request ad hoc additional work to be done on their behalf, which generates additional income

Statement of proposals: https://find-and-update.company-information.service.gov.uk/company/06971953/filing-history/MzA5NzU4NTI5NGFkaXF6a2N4/document?format=pdf&download=0
Companies House register: https://find-and-update.company-information.service.gov.uk/company/06971953

Contains public sector information from Companies House, licensed under the Open Government Licence v3.0.