# Sumo Salad Byward Limited (06664453)

> Why UK company 06664453 went into administration, from the administrators' statement filed at Companies House, by companydig. Interactive version: https://companydig.co.uk/company/06664453

- **Status:** Administration ended
- **Administration began:** 2012-06-29
- **Administrators:** Simon Harris, Cameron Gunn, Mark Supperstone
- **Administrators' firm:** ReSolve
- **Incorporated:** 2008-08-05
- **Location:** London
- **Industry:** 5530

## Why it went into administration

- Competition / price pressure
- Weak consumer demand
- Cash flow / liquidity pressure

## From the administrators' statement

Sumo Salad (UK) Limited (SSUK) was incorporated in February 2008 as a vehicle for setting up a franchise of Sumo Salad outlets in the UK providing fresh ‘design your own’ made to order salads its registered office was 6 Lower Grosvenor Place, London, SW1W OEN

Following an agreement with the franchisor in Australia, SSUK was granted a franchising agreement which allowed it to sub-franchise the brand in the UK In August 2008, a 100% subsidiary of SSUK, Sumo Salad Byward Limited (SSB), was set-up and operated out of premises at 8 Byward Street, London, EC3R SAS, pursuant to the sub-franchise agreement

Upon commencement of trading, SSB implemented various advertising and marketing campaigns (including customer discounts and loyalty cards to increase awareness of the shop and ‘kickstart’ customer sales) By providing loyalty cards in particular, the directors hoped to create repeat custom by offering various incentives following the purchase of a certain number of meals

Statement of proposals: https://find-and-update.company-information.service.gov.uk/company/06664453/filing-history/MzA2Mjc4MTAwMmFkaXF6a2N4/document?format=pdf&download=0
Companies House register: https://find-and-update.company-information.service.gov.uk/company/06664453

Contains public sector information from Companies House, licensed under the Open Government Licence v3.0.