# The Hook Group Limited (06351052)

> Why UK company 06351052 went into administration, from the administrators' statement filed at Companies House, by companydig. Interactive version: https://companydig.co.uk/company/06351052

- **Status:** Administration ended
- **Administration began:** 2020-04-30
- **Administrators:** Stephen John Absolom, William James Wright
- **Administrators' firm:** KPMG
- **Formerly:** Hellou Limited; Student AID Limited
- **Incorporated:** 2007-08-23
- **Location:** London
- **Industry:** 70210 Public relations and communications activities

## Why it went into administration

- COVID-19
- Funding withdrawn / unable to refinance
- Cash flow / liquidity pressure
- Bad debts / customer insolvency
- Sustained trading losses
- Brexit

## From the administrators' statement

The Company was founded by Andrew Fidler and Gordon Bennell, entrepreneurs with 16 years of experience in youth and digital markets on 23 August 2007. From then until 16 April 2013, the Company name was Student Aid Limited. On 16 April 2013 the Company was renamed to HelloU Limited, and on 31 October 2017 further renamed to The Hook Group Limited.

The Company operated two divisions:

41) an online youth entertainment channel and news page accessed via the internet; and 2) asocial marketing agency. It operated from a serviced office in London, with all staff based there. Revenue was

Statement of proposals: https://find-and-update.company-information.service.gov.uk/company/06351052/filing-history/MzI2NTQ5MjEzNGFkaXF6a2N4/document?format=pdf&download=0
Companies House register: https://find-and-update.company-information.service.gov.uk/company/06351052

Contains public sector information from Companies House, licensed under the Open Government Licence v3.0.