# Sales Activation Solutions (UK) Limited (05007251)

> Why UK company 05007251 went into administration, from the administrators' statement filed at Companies House, by companydig. Interactive version: https://companydig.co.uk/company/05007251

- **Status:** Administration ended
- **Administration began:** 2011-06-16
- **Administrators' firm:** Moorfields
- **Formerly:** Sales Activation Solutions Limited
- **Incorporated:** 2004-01-06
- **Location:** London
- **Industry:** 7440

## Why it went into administration

- Cash flow / liquidity pressure
- Over-expansion / investment not recovered
- Sustained trading losses

## From the administrators' statement

The Company was incorporated on 6 January 2004 by John Leutton and David Sherbon, former directors of the Company, with an initial loan from Committed Capital, a Sydney based Private Equity Fund of which David Sherbon was CEO The business activity of the Company was fitting and selling external floor stickers to fast moving consumer goods customers

The Company stood largely dormant until it took on the business and assets of another Sales Activation Solutions Group Company, Floor Image UK Limited on 1 July 2004

The sole shareholder of the Company is Sales Activation Solutions Group Limited (“SASGL’), which has a 100% holding

Statement of proposals: https://find-and-update.company-information.service.gov.uk/company/05007251/filing-history/MzA0MTc3MDMyNWFkaXF6a2N4/document?format=pdf&download=0
Companies House register: https://find-and-update.company-information.service.gov.uk/company/05007251

Contains public sector information from Companies House, licensed under the Open Government Licence v3.0.