# Infinity Media Promotions Limited (04978109)

> Why UK company 04978109 went into administration, from the administrators' statement filed at Companies House, by companydig. Interactive version: https://companydig.co.uk/company/04978109

- **Status:** Administration ended
- **Administration began:** 2024-06-19
- **Administrators:** Guy Robert Thomas Hollander, Patrick Alexander Lannagan
- **Administrators' firm:** Mazars
- **Incorporated:** 2003-11-27
- **Location:** London
- **Industry:** 79110 Travel agency activities

## Why it went into administration

- Cash flow / liquidity pressure
- Sustained trading losses

## From the administrators' statement

The Company was incorporated on 27 November 2003 and has operated since then as a travel agency and tour operator.

The Company predominantly sold holiday packages through its brands Infinity Cruises and Infinity Tours, combining cruises and guided tours, and more recently incorporated sport event travel, under Infinity Sports. The sports business was acquired from a connected company, Infinity Sports Travel Limited (“IST”) in April 2024, shortly before IST was placed into liquidation.

At the date of Administration, the Company employed 13 staff, along with 12 contractors, across the cruise and sports divisions.

Statement of proposals: https://find-and-update.company-information.service.gov.uk/company/04978109/filing-history/MzQyOTM2MTk5NmFkaXF6a2N4/document?format=pdf&download=0
Companies House register: https://find-and-update.company-information.service.gov.uk/company/04978109

Contains public sector information from Companies House, licensed under the Open Government Licence v3.0.