# La Senza Girl Limited (04584325)

> Why UK company 04584325 went into administration, from the administrators' statement filed at Companies House, by companydig. Interactive version: https://companydig.co.uk/company/04584325

- **Status:** Administration ended
- **Administration began:** 2012-01-09
- **Administrators:** David John Standish, Robert Andrew Croxen
- **Administrators' firm:** KPMG
- **Incorporated:** 2002-11-07
- **Location:** Reading
- **Industry:** 47710 Retail sale of clothing in specialised stores

## Why it went into administration

- Property / lease costs
- Sustained trading losses

## From the administrators' statement

The Group opetated 144 stores and 18 concessions in the UK and Republic of Ireland and had 13 European franchise agreements. The stores piimarily sold ladies’ mghtwea., intumate appatel and undeiwear and ail opetated unde: the La Senza brand name = The Group does not own the La Senza biand, but held the 1ights to use the La Senza brand in the UK and Republic of Ireland with a ught to giant sub-licences in Europe The La Senza brand 1s ultsmately owned by the Brand Owne:

The Group operated fiom one head office location in Hayes and three warehouses It had cnca 2,300 employees

The Group had a tuinove: of approximately £141 million and made a loss of £109 mullion in the year ended 27 Match 2010 The Group has been suffering fiom financial difficulties as a result of declining sales driven by the depressed economie climate, and onetous leases which the Group wete not able to exit

Statement of proposals: https://find-and-update.company-information.service.gov.uk/company/04584325/filing-history/MzA1MzU2NDIzMGFkaXF6a2N4/document?format=pdf&download=0
Companies House register: https://find-and-update.company-information.service.gov.uk/company/04584325

Contains public sector information from Companies House, licensed under the Open Government Licence v3.0.