# Itagg Limited (04344060)

> Why UK company 04344060 went into administration, from the administrators' statement filed at Companies House, by companydig. Interactive version: https://companydig.co.uk/company/04344060

- **Status:** Administration ended
- **Administration began:** 2019-09-17
- **Administrators' firm:** Antony Batty
- **Formerly:** LAB2 Limited
- **Incorporated:** 2001-12-21
- **Location:** London
- **Industry:** 62090 Other information technology service activities

## Why it went into administration

- Competition / price pressure
- Regulatory change or action

## From the administrators' statement

ITagg Limited (“the Company” or “ITagg”) was setup at the end of 2001 and led by Steve Procter and Tony Hackett with 2 other founders helping on the technical development side in building the iTlagg SMS platform. The founders had a lot of experience in developing software and working as contractors in IT and they also had experience in setting up a prior internet business and identified online SMS marketing services as a new opportunity to offer to UK businesses. The Company originally traded from offices in London.

The Company was initially Funded by the shareholders each injecting funds of approximately £12,500, or some provided pre-written software, which was valued equally with early cash injections and was used to generate some early sales.

For the first few years the Company secured relationships with a number of suppliers, so that they could offer competitive prices. The Company built up business and started to supply SMS marketing services to a number of businesses, mainly UK based.

Statement of proposals: https://find-and-update.company-information.service.gov.uk/company/04344060/filing-history/MzI0NzQ2ODc3N2FkaXF6a2N4/document?format=pdf&download=0
Companies House register: https://find-and-update.company-information.service.gov.uk/company/04344060

Contains public sector information from Companies House, licensed under the Open Government Licence v3.0.