# Splash Bathroom Accessories Limited (04336428)

> Why UK company 04336428 went into administration, from the administrators' statement filed at Companies House, by companydig. Interactive version: https://companydig.co.uk/company/04336428

- **Status:** Administration ended
- **Administration began:** 2014-11-11
- **Administrators:** Elizabeth Arakapiotis
- **Administrators' firm:** Kallis & Company
- **Incorporated:** 2001-12-07
- **Location:** London
- **Industry:** 46499 Wholesale of household goods (other than musical instruments) n.e.c

## Why it went into administration

- Creditor pressure / legal action
- Funding withdrawn / unable to refinance
- Property / lease costs

## From the administrators' statement

The company was set up in December 2001 by Telemachos Charalambides (“Ted Charalambides”) and Jean Charalambides as an online bathroom retailer The Company is the UK’s fastest growing online bathroom retailer and has been trading successfully for the last ten years

The Company has faced a number of difficulties over the last 18 months which has affected its profitability. In October 2012, the Company’s largest UK supplier went to liquidation which resulted in a fall in sales due to stock availability and a google ranking penalty that affected the Company’s site due to the removal of 3,500 pages of content

In November 2012, the Google Algorithm update hit the Company’s organic traffic rankings and traffic fell by 30% on the previous year The Company’s in house Search Engine Optimization (“SEO”) Expert made clarms which were untrue which led the directors to believe 1t would recover in a few months

Statement of proposals: https://find-and-update.company-information.service.gov.uk/company/04336428/filing-history/MzExMjMzNTE0NGFkaXF6a2N4/document?format=pdf&download=0
Companies House register: https://find-and-update.company-information.service.gov.uk/company/04336428

Contains public sector information from Companies House, licensed under the Open Government Licence v3.0.