# HPS Marketing Communications Limited (04114693)

> Why UK company 04114693 went into administration, from the administrators' statement filed at Companies House, by companydig. Interactive version: https://companydig.co.uk/company/04114693

- **Status:** Administration ended
- **Administration began:** 2020-03-06
- **Administrators:** Geoffrey Wayne Bouchier, Philip Joseph Dakin
- **Administrators' firm:** Kroll
- **Formerly:** HPS Group Limited; HPS Marketing Communications Limited; Infuser Marketing Limited
- **Incorporated:** 2000-11-27
- **Location:** London
- **Industry:** 73110 Advertising agencies

## Why it went into administration

- Cash flow / liquidity pressure
- Competition / price pressure
- Creditor pressure / legal action
- Loss of a key customer, supplier or contract
- Sustained trading losses
- Parent or group failure

## From the administrators' statement

Financial projections for the first three months of Company’s financial year (November 2019 to January 2020) had been forecasted as loss making, however, the actual loss was higher than forecast

Facing significant cashflow pressure the Directors commenced discussions with several parties regarding a capital injection for a significant equity stake in the Company

n addition, in early February 2020 the Directors also started discussions with two potential trade buyers Introduced via Kingston Smith to try and save the business, however, due to mounting creditor pressure no solution could be achieved between the parties in the restricted timescale

Statement of proposals: https://find-and-update.company-information.service.gov.uk/company/04114693/filing-history/MzI2NDUzNDg4N2FkaXF6a2N4/document?format=pdf&download=0
Companies House register: https://find-and-update.company-information.service.gov.uk/company/04114693

Contains public sector information from Companies House, licensed under the Open Government Licence v3.0.