# Sit-Up Limited (03877786)

> Why UK company 03877786 went into administration, from the administrators' statement filed at Companies House, by companydig. Interactive version: https://companydig.co.uk/company/03877786

- **Status:** Administration ended
- **Administration began:** 2014-04-17
- **Administrators:** William James Wright, Allan Watson Graham
- **Administrators' firm:** KPMG
- **Formerly:** Sit-Up .COM Limited
- **Incorporated:** 1999-11-11
- **Location:** London
- **Industry:** 47910 Retail sale via mail order houses or via Internet

## Why it went into administration

- Property / lease costs
- Competition / price pressure
- Sustained trading losses

## From the administrators' statement

The Company was incorporated on 11 November 1999 It launched tts first shopping channel, bid-up TV in 2000 In 2003 the Company launched its second channel, price-drop TV The success of this format led to the rebranding of bid-up TV to bid TV. The channels were live interactive television and internet channels available on all major satellite and freeview platforms as well as online

In 2005 the business was acquired by Telewest shortly before that company’s merger with NTL and subsequent rebranding as Virgin Media

In 2009 the business was acquired by Aurelius AG A year later the bustness launched its Ocean Tree Trading store on ebay The business launched its Amazon and Play com stores in 2012

Statement of proposals: https://find-and-update.company-information.service.gov.uk/company/03877786/filing-history/MzEwMTgxMDk1MWFkaXF6a2N4/document?format=pdf&download=0
Companies House register: https://find-and-update.company-information.service.gov.uk/company/03877786

Contains public sector information from Companies House, licensed under the Open Government Licence v3.0.