# Diamond Shortbreak Holidays Limited (03546467)

> Why UK company 03546467 went into administration, from the administrators' statement filed at Companies House, by companydig. Interactive version: https://companydig.co.uk/company/03546467

- **Status:** Administration ended
- **Administration began:** 2017-03-17
- **Administrators' firm:** Antony Batty
- **Formerly:** Cyberoffer Limited
- **Incorporated:** 1998-04-15
- **Location:** London
- **Industry:** 79120 Tour operator activities

## Why it went into administration

- Management failings / irregularities
- HMRC / tax arrears

## From the administrators' statement

Diamond Shortbreak Holidays Ltd (“Company”)or (“Diamond”) was launched on 1* June 1998 by Kevin Riley, as a tour operator specialising in UK Coach holidays sold through Reader Offers in Regional Newspapers. This market place was based on Tour Operators utilising unsold space in newspapers and, instead of paying for the space, paying commission to the newspapers based on a percentage of sales. Thus marketing costs were de-risked for the Tour Operator and Newspapers enjoyed a marginal costing opportunity to monetise their unsold space.

Since then the business has continued to add new brands and products.

In 2002 the Company took their first River Cruise charter, aboard the Lady Anne, and River Cruising has since developed into the Company's largest single product range, sold under The River Cruise Line brand.

Statement of proposals: https://find-and-update.company-information.service.gov.uk/company/03546467/filing-history/MzE3NTk4NDA5NGFkaXF6a2N4/document?format=pdf&download=0
Companies House register: https://find-and-update.company-information.service.gov.uk/company/03546467

Contains public sector information from Companies House, licensed under the Open Government Licence v3.0.