# Matchesfashion Limited (02717838)

> Why UK company 02717838 went into administration, from the administrators' statement filed at Companies House, by companydig. Interactive version: https://companydig.co.uk/company/02717838

- **Status:** In administration
- **Administration began:** 2024-03-08
- **Administrators:** Julian Heathcote, Benjamin Dymant
- **Administrators' firm:** Teneo
- **Formerly:** Lucky JOE Limited; Sudtons Limited
- **Incorporated:** 1992-05-27
- **Location:** 20 Colmore Circus Queensway
- **Industry:** 47710 Retail sale of clothing in specialised stores

## Why it went into administration

- Funding withdrawn / unable to refinance
- Weak consumer demand
- COVID-19
- Property / lease costs
- Competition / price pressure

## From the administrators' statement

Despite being a predominantly online retailer, MFL’s financial performance suffered during Covid due to an imbalance of stock and the demand for luxury fashion apparel being outweighed by that of casual and activewear which were under-represented in the Group’s offering.

While there was some recovery of demand seen in FY22 operating expenses increased which, alongside investments in inefficient marketing channels, led to losses in the business.

An operational and financial turnaround plan was put in place at the end of 2022, however the wider economic environment led to another fall in consumer demand during the third quarter of 2023, with a knock-on impact on volumes and stock levels across the wider luxury market.

Statement of proposals: https://find-and-update.company-information.service.gov.uk/company/02717838/filing-history/MzQxODA0MjkzMmFkaXF6a2N4/document?format=pdf&download=0
Companies House register: https://find-and-update.company-information.service.gov.uk/company/02717838

Contains public sector information from Companies House, licensed under the Open Government Licence v3.0.