# Idealogy Limited (02402241)

> Why UK company 02402241 went into administration, from the administrators' statement filed at Companies House, by companydig. Interactive version: https://companydig.co.uk/company/02402241

- **Status:** Administration ended
- **Administration began:** 2021-10-11
- **Formerly:** Selling Ideas Limited
- **Incorporated:** 1989-07-10
- **Location:** Fareham
- **Industry:** 82990 Other business support service activities n.e.c.

## Why it went into administration

- COVID-19
- Cash flow / liquidity pressure
- Loss of a key customer, supplier or contract
- Loss-making contracts / project overruns
- Sustained trading losses

## From the administrators' statement

2.1. The company was incorporated as ‘Selling Ideas Limited’ on 10th July 1989 and commenced trading shortly thereafter as a creative services marketing agency.

2.2 At the outset the company had one key client which sustained the business in the first 2-3 years with the assistance of some smaller clients.

2.3. Following a partnership with a renowned technical B2B consultant in 1993, the company grew through several key clients in the US and Europe, and began working with companies such as DuPont, Philips, Allied Signal, MacDermid and Laporte Chemicals.

Statement of proposals: https://find-and-update.company-information.service.gov.uk/company/02402241/filing-history/MzMxNzg4MjM1NWFkaXF6a2N4/document?format=pdf&download=0
Companies House register: https://find-and-update.company-information.service.gov.uk/company/02402241

Contains public sector information from Companies House, licensed under the Open Government Licence v3.0.