# Ideal Shopping Direct Limited (01534758)

> Why UK company 01534758 went into administration, from the administrators' statement filed at Companies House, by companydig. Interactive version: https://companydig.co.uk/company/01534758

- **Status:** Administration ended
- **Administration began:** 2022-02-21
- **Administrators' firm:** Interpath Advisory
- **Formerly:** Ideal Shopping Direct PLC; Wrightway Marketing Limited
- **Incorporated:** 1980-12-15
- **Location:** Sutton
- **Industry:** 47910 Retail sale via mail order houses or via Internet

## Why it went into administration

- COVID-19
- Property / lease costs
- Sustained trading losses
- Competition / price pressure

## From the administrators' statement

Creditors should note that, unless otherwise stated, this section of our proposals has been prepared based on information provided to us by the directors of the Company and not from our personal knowledge as Joint Administrators.

Ideal Shopping Direct Limited was incorporated on 15" December 1980 and was a leading multichannel home shopping provider in the UK. It was acquired by the Aurelius Group in July 2018. ISD purchased (and in some cases designed and arranged manufacture) and marketed lifestyle/general merchandise products and ‘craft’ related supplies via four UK TV channels; Ideal World, Ideal Extra, C&C and C&C Extra, and via its call centre, website, social media and live events. C&C also broadcasted TV live to the US and streamed on Amazon Fire, Roku and Apple. ISD was one of the oldest providers in the British teleshopping market and celebrated its 20" anniversary in 2020.

The Company was part of the Ideal Shopping Group alongside its subsidiaries which included the following companies:

Statement of proposals: https://find-and-update.company-information.service.gov.uk/company/01534758/filing-history/MzMzNjMyNDcwOWFkaXF6a2N4/document?format=pdf&download=0
Companies House register: https://find-and-update.company-information.service.gov.uk/company/01534758

Contains public sector information from Companies House, licensed under the Open Government Licence v3.0.